A
vibrant young client asked Ro Lebedow, " How do you do it? I'm half
your age and you have twice my energy!" Not an uncommon reaction to
this
Chicago
native.
Ro's personal e-mail address is ROWINDSURF and she has been
known to squeeze a few hours on her board on
Lake
Michigan
in between appointments. Yet, year after year, she ranks among the
top four percent of residential Realtors nationwide, and continues
as an important force in
Chicago
real estate.
Ro's
career as a Realtor began in 1988. Since then she has compiled a
record of performance that has consistently earned her award
recognition within the real estate communities of which she has been
a vital part. A significant indicator of the Ro’s standards and
level of performance over the years is her following of loyal
clients, whose repeat business and referrals account for upwards of
75% of her continually growing sales volume.
“The
only way I know how to serve my clients is to dig into the details,"
she says. "For buyers this means helping them find, select, evaluate
and negotiate for the property they want to own. For sellers it
means doing the research, pricing the property to sell and then
selling
it." Ro's listings sell consistently at about 97% of asking price
and frequently at over 100%. "Primarily," she says, "because I
believe that having realistically determined a fair market price,
it's essential to create and maintain a sense of marketing urgency
until your home has found and secured its ideal buyer."
Asked to
sum up her work ethic, Ro said, “I suppose what I love doing most as
a real estate professional is to strive hour by hour, day by day, to
measure up to my own standards and to those of the clients I am
privileged to represent. Because in real estate, as in life, the
only measure of excellence is the quality of performance over time."
